// Insights & Resources

The Vectra Blog

Expert insights on AI search visibility, Answer Engine Optimization, and getting your brand cited in ChatGPT, Claude, Perplexity, and beyond.

Get weekly insights

Recent Articles

What Is Answer Engine Optimization (AEO)? The Complete Guide for AI Search
Guides

What Is Answer Engine Optimization (AEO)? The Complete Guide for AI Search

Learn what Answer Engine Optimization is, why it matters, and how to structure your content so AI systems like ChatGPT, Claude, and Perplexity cite your brand.

S
Sarah Chen
10 min read
What Is Generative Engine Optimization (GEO)? The Complete Guide for AI Search
Guides

What Is Generative Engine Optimization (GEO)? The Complete Guide for AI Search

Discover what Generative Engine Optimization is, how it differs from SEO, and how to ensure your content appears in AI-generated responses from ChatGPT, Gemini, and beyond.

S
Sarah Chen
10 min read
What is Answer Engine Optimization? The Complete 2026 Guide
AEO Fundamentals

What is Answer Engine Optimization? The Complete 2026 Guide

Learn how AEO differs from traditional SEO and why optimizing for AI-powered search engines like ChatGPT, Perplexity, and Gemini is critical for your brand's visibility.

S
Sarah Chen
8 min read
ChatGPT vs Perplexity vs Claude: Which AI Cites Your Brand?
Research

ChatGPT vs Perplexity vs Claude: Which AI Cites Your Brand?

We analyzed 10,000 AI responses across three major platforms. Here's what we learned about how each AI chooses which brands to recommend.

M
Marcus Rodriguez
12 min read
5 Ways to Get Your Brand Cited in AI Responses
Tactics

5 Ways to Get Your Brand Cited in AI Responses

Practical tactics you can implement today to increase your brand's visibility in ChatGPT, Claude, Perplexity, and other AI assistants.

S
Sarah Chen
6 min read
The Death of Blue Links: Why AI Search Changes Everything
Industry Trends

The Death of Blue Links: Why AI Search Changes Everything

Traditional search results are fading. Here's what the shift to AI-powered answers means for your marketing strategy.

J
James Park
5 min read

Ready to improve your AI visibility?

See how your brand performs across ChatGPT, Claude, Perplexity, and Gemini.

Get Free Visibility Audit